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1967: First Store

43 years ago on July 1967, Prodex (then known as Joyce Fruits) was born. Established by partners and founding entrepenurs, Domenic & Pasquale Stillo, Prodex opened its first store on Dufferin Street. A boutique 2,000 square foot store that quickly became the leading distributor of produce right across Toronto. Serving fresh produce everyday from this small store pioneered a spirit of hard work, excellence and strong customer service. 43 years later, these values are still alive today and are embedded in the Prodex corproate culture. Click here to read more about the S.P.I.R.I.T of Prodex




1974: New Building

In seven years Prodex became a dominant force in the produce business, building a strong reputation across the hospitality and food service industry in Toronto. Prodex had outgrown its existing Dufferin Street store. So in January 1974 Prodex boldly purchased a 20,0000 square foot warehouse and transformed it into a state-of-the-art, HACCP-Accredited Distribution Centre. Centrally located, three multi-temperature refrigeration systems, multiple shipping and receiving docks. And today 28 Rivalda Road is still the proud home of Prodex.





2007: 40th Anniversary

4 decades later, Prodex is proud to still be a family-owned company and one of the largest independant produce distributors in Toronto, leading the produce industry. Now with second-generation management leading, the passion to provide the finest quality, highest customer service, consistent value and ondemand deliveries is still our promise. In 1967 we hand-picked every item to ensure excellent quality every time. And today nothing has changed, providing quality is what makes us the produce experts.



In Loving Memory

Pasquale Stillo 
1939 - 2005

Pasquale Stillo was a co-founding partner of Prodex (then known as Joyce Fruit Market). When doors first opened in 1967, Pasquale was there and for the next 38 years, Pasquale worked every day with a contagiously positive attitude and all those who worked around him adopted his amazing work ethic. His diligence and dedication set an ethos that is still alive in the Prodex corporate culture today. Pasquale was also know for his great sense of humor. Sharing  jokes throughout the work day was frequent and he would always make you smile. It was a honor to work with Pasquale and he will be dearly missed.